Getting a dream Job – Marketing yourself

What if you are asked to use toothpaste which you have never heard of? You may use it, but there is a higher chance of you rejecting it. What if, the toothpaste manufacturer gives a lot of advertisements and you happen to see some of them, your view towards this choice would change or not?

It is a common understanding that a product with a good market presence is bound to get a better sale. If you realize, we are no different. Knowingly or unknowingly we too try to market ourselves on various occasions with a hope of getting some mileage. If this marketing is not well planned, it might be ineffective just like thousands of products which hit market without any marketing and get eliminated for want of customers.

“ Work hard to build up your stock. Just like any product marketing, even you need to plan and execute your marketing well “

You must realize, a dream job is not about your low cost, but about the high value you will give to your employer. Therefore you will have to work hard to build up your stock. Just like any product marketing, even you need to plan and execute your marketing well. If you think, it is not for you, you may be wrong. Each and every one markets oneself, but only those who do it wisely is successful.

The key knowledge is about how to do it. The online world has now provided so many resources that you would wonder if such things would be even possible. Writing highly unique resumes to creating an online profile, your video to moving up to showcase your skills, finding place in media publications and the list goes on. You will find a lot of resources to help you on the net, but you need to choose the best means for yourself.

I was appalled by the sense of dressing and physical presentation in one of the leading college. It seems, the college did not provide any guideline on how the students should present themselves. Students came unshaved, wearing Jeans and sandals and round neck t-shirts for interviews. While some students think this to be cool and contemporary, it is not. A good appearance along with good brains appeals the selectors most. I have also noticed a lot of girls trying to copy the western world and wearing dresses which is in general not common in Indian offices. It is always advisable to wear Indian dresses if you are comfortable in them.

I was in particular impressed with few students in a college who showed me their resume along with their photo collage which clearly showed them as popular team workers. Their out of box thinking on their profile was impressive as it happened inspite of the fact that their college had strictly asked them to follow the standard model.

I was happy because they refused to follow the trail and asked, “How it can be done better”. The most important element of marketing is the communication and articulation technique. Unfortunately, this art is rapidly vanishing from our colleges in India. Excellent communicators are not born; they practice like hell to become one. If you need to move up your career, you should better get going on this right away.

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Picture Credits : Freelanceadvisor, For representational purposes only

Alok Kumar

Alok Kumar is Managing Partner of SRKay Consulting group, a private equity company, nurturing innovative ventures. Alok also serves on the board of ICCL (Indian Clearing Corporation Limited - A subsidiary of BSE- Bombay Stock Exchange) as an external advisor for technology and information security. Prior to this, Alok had been Managing Director of Sears IT & Management Services India Private Limited (SHI) since its inception in December 2009 and served in the same position till very recently. Having been in senior IT management positions in Fortune 500 companies, Alok has won several national and international awards. Alok is instrumental in planning and setting up SHI and thereafter growing it to a multi-locational thousand-plus people organization. Over the last five years, with his strategic vision, Alok helped SHI grow roots in India, develop and support technology applications and infrastructure across core mainframe, cutting edge e-Commerce and big data technologies. With his unique people-oriented transformational leadership style, Alok turned SHI into one of the most valued investments of Sears, garnering great ROIs, and creating value much beyond cost arbitrage. Under his tutelage, SHI has filed two patents and is recognized widely for its best practices in various areas, the latter, currently featured in Indian Institute of Management (IIM) case studies. SHI also became a CMMI Level 3, PCMM Level 3, and ISO 20000 certified organization. Alok is a widely acclaimed corporate leader in India today. He regularly participates and leads various forums as a keynote speaker and is an author of several books in different genres. Alok has several awards to his credit. He is particularly known in the industry for his people management skills and innovative ideas in improving the productivity of employees through unique people practices. He has been credited with the following industry awards: ¬ Emerging Leader of the Year award 2013 by ¬ Game Changer CEO of the Year 2013 (SHRM) ¬ CIO 100 - The Bold CIOs - 2008 (Reliance Infosolutions) ¬ CIO - Ones to Watch Award 2008 (Reliance Industries) ¬ Extended Manager Award - CIOL 2004 (Tata Teleservices) As an able leader of SHI, Alok got SHI recognized widely in the industry with the following several awards: ¬ CII Award for HR Best Practices in 2014 ¬ Global Excellence in Outsourcing Award - AIOP (Phoenix 2013) ¬ IT Innovation Award (Design & Engineering) - Computer Society of India 2012 ¬ Golden Company of the Year - Economic Times 2011-12 ¬ 7th Employer Branding Awards - World HRD Congress (Mumbai, India) 2013: • ‘Asia’s Best Employer’ Award • ‘Best HR Strategy’ in line with business • HR Leadership Award • Talent Management Award by Bloomberg TV India ¬ Employer Branding Awards - World HRD Congress (Singapore, Asia) 2013: • 7th rank in ‘Asia’s Best Employer’ award • Award for ‘Best HR Strategy’ in line with the business • HR Leadership Award Other recognitions: Alok had served on the distinguished panel of NASSCOM's GIC (Global In-house Centers) National Council members. The council members play a key role in major initiatives of the industry and include the torch bearers of IT industry as panel members. Books and Papers: Alok is an established author, with three books to his credit. Alok’s third and latest book, a novel, “The Spy from Unaula” is a 2015 publication. A handwriting analysis enthusiast, Alok collaborated with his wife Nandani on the book, “Handwriting Speaks” in 2006. “Value Sourcing – Future of IT Outsourcing” was co-authored with Keith Sherwell (currently CIO, Altice USA) and was released in 2013. Alok also researched and published two whitepapers: a. “Creating next generation captives” talks about the best practices that are helping generate higher value from the IT company captives.

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