Change has been the only permanent thing in the world ever since the word was invented. Over last couple of decades, changes have been rather more rapid than what we have seen earlier.
Apple came back from almost nothing in the market to the top leader in technology in matter of less than ten years. Nokia went down from the market leader in mobile to a struggling mobile manufacturer. Sony Electronics posted heaviest loss ever after decades of top presence in market. Blackberry is almost becoming a history after being the global leader in its field ever since smart phones were thought off.
“ The key reason to failure is attributed to the lack of alignment of the organization leaders with the common vision …”
There are ample such things happening around us and many more waiting to happen in near future. The question which comes very often in mind is What is the reason which makes a company loose its market position so fast to someone who is so new in the field? In some cases the relevance of the business for the leader itself becomes a question mark. The common thing behind all such up and down stories have been the vision of the leadership and even more important the alignment of the organization with that vision. Sony, which remained market leader in electronics for decades with revolutionary inventions like Walkman and many more, lost its ability to deliver anything substantial.
The key reason to this failure has been attributed to the lack of alignment of the organization leaders with the common vision which was the reason of its success in its first place. Leadership in Nokia did not bother to ensure that the vision they had with its initial success was re-looked and implemented. Eventually, their vision was far short of consumer expectations that got far more than what Nokia gave to its consumer.
Without any solid vision, alignment obviously was not possible leading to a spiral of problems for the Finnish mobile giant. For a successful organization, it is imperative that leadership creates a strong vision, keeps the same updated and ensure that the same is cascaded for alignment and implementation of actions to achieve the same across the organization.
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Picture Credits : Infosys, For representational purposes only
By Alok Kumar