What if you are asked to use toothpaste which you have never heard of? You may use it, but there is a higher chance of you rejecting it. What if, the toothpaste manufacturer gives a lot of advertisements and you happen to see some of them, your view towards this choice would change or not?
It is a common understanding that a product with a good market presence is bound to get a better sale. If you realize, we are no different. Knowingly or unknowingly we too try to market ourselves on various occasions with a hope of getting some mileage. If this marketing is not well planned, it might be ineffective just like thousands of products which hit market without any marketing and get eliminated for want of customers.
“ Work hard to build up your stock. Just like any product marketing, even you need to plan and execute your marketing well “
You must realize, a dream job is not about your low cost, but about the high value you will give to your employer. Therefore you will have to work hard to build up your stock. Just like any product marketing, even you need to plan and execute your marketing well. If you think, it is not for you, you may be wrong. Each and every one markets oneself, but only those who do it wisely is successful.
The key knowledge is about how to do it. The online world has now provided so many resources that you would wonder if such things would be even possible. Writing highly unique resumes to creating an online profile, your video to moving up to showcase your skills, finding place in media publications and the list goes on. You will find a lot of resources to help you on the net, but you need to choose the best means for yourself.
I was appalled by the sense of dressing and physical presentation in one of the leading college. It seems, the college did not provide any guideline on how the students should present themselves. Students came unshaved, wearing Jeans and sandals and round neck t-shirts for interviews. While some students think this to be cool and contemporary, it is not. A good appearance along with good brains appeals the selectors most. I have also noticed a lot of girls trying to copy the western world and wearing dresses which is in general not common in Indian offices. It is always advisable to wear Indian dresses if you are comfortable in them.
I was in particular impressed with few students in a college who showed me their resume along with their photo collage which clearly showed them as popular team workers. Their out of box thinking on their profile was impressive as it happened inspite of the fact that their college had strictly asked them to follow the standard model.
I was happy because they refused to follow the trail and asked, “How it can be done better”. The most important element of marketing is the communication and articulation technique. Unfortunately, this art is rapidly vanishing from our colleges in India. Excellent communicators are not born; they practice like hell to become one. If you need to move up your career, you should better get going on this right away.
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